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Newbie Blogging: The Series (Part 2)

I love analogies. 
Photo Credit: wikimedia(dot)org

In order for a building to stand vertically (or horizontally) it needs a frame. It needs a basis upon which it can be formed. Otherwise you'll have an abstract (or perhaps even unsafe) structure for housing. 

The same thing applies to blogs. Your blog needs to have a solid framework from which to build. It doesn't matter what the subject is or whether there is a subject at all. You still need some essential guidelines to make it cohesive.

So, how do you establish these guidelines?

*WAIT. Before you go any further you have to see my prelude and part 1.* 

Okay, now you may proceed...

For starters, most blogs contain these following components:

Title- the label for your article.

Body- this is the content of your article.

Trackback- links that other sites may use leading back to your blog.

Permanent Link-(Permalink)- every article that you write has a unique URL.

Comments Section- this allows readers to post comments on your blog.

Let's get into a few details on how these sections work together to make a blog:


How do you know what an article is about unless it has a title to describe it in (hopefully) brief detail?

The purpose of a title is to give your audience a sneak peek of your subject without revealing the whole thing. 
Photo Credit: telegraph(dot)co(dot)uk

Think burlesque. 


Seductive. know the rest.

A title should entice your blog visitor to read further to get the rest of the "picture". You know, lead them on...

Here's an example:

"How To Lose Weight This Week"


"How To Lose Weight To Become A Sex Symbol"

One title is general & covers a large percentage of potential readers. It's definitely not a generic title because it promises results the same week. This is not, however, going to stand out among the millions of articles people have access to online everyday. 

The key is to STAND OUT. You have to make people want to view and share your content daily. Otherwise, you get lost in the shuffle.

Which title do you think will get more attention? Sure, people want to lose weight fast, but what are their reasons for losing it? 

Is it just for health? Is it to get a promotion on their job? Is it to finally fit into that outfit they bought last season? You have to drill down to find what it is your readers want in an article. 

When you do this properly, you've uncovered the triggers needed to bring in droves of readers. 

Clickbank Products

Research online is absolutely essential to ensuring you've got what your audience wants. One of the best tools for this is the free Google Adwords Keyword Planner. All you need to do is just use the provided spaces to search for phrases that are relevant to your subject and use your findings to create high demand article titles. 

There are tons of e-books and courses dedicated to showing you how to pick out search phrases that people use so that they will easily find your articles. I may even list a few that have helped me in a future posting. 

It can be a bit overwhelming at first, but when you take time to craft something that people like, it'll pay off in the long run. 

Okay, so let's say you are writing about in-line skating and you have a great article that not only explains what it is, but it also provides a bit of history on the subject as well. 

You're pleased with the article as a whole, but it still needs an eye-catching title for it. What to do ?

Some writers take the first few sentences of the article (which should summarize your content even further without giving too much away. Again think burlesque.) and create a title from that.

Others try using word association (ex: first word that comes to mind) as a means of brainstorming a title. 

Still others intently utilize the data gathered from their keyword research using Google

Title research is not rocket science. It's still an art form that requires equal parts research and creativity to work effectively.

It takes time, but once you get it, you'll never forget it.

So, how do you brainstorm to get an idea to come together? 

Share your thoughts in the comments below...

Next up: Newbie Blogging: The Series (Part 3) 

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Kevin Wu said…
This is a very good article, Kurt. Keep up the good work. Please add more articles!

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